Aldi looks set to expand its empire with store planned for Fremantle

Aldi looks set to open in Fremantle. Photo: Josh Robenstone Big-screen TVs proved a hit when Aldi opened in Perth this year. Photo: Brendan Foster
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Supermarket giant Aldi looks set to have conquered the final frontier in WA, with plans to open a store in Fremantle.

WAtoday understands Aldi is eyeing off at site on Hampton Road in South Fremantle, which fashion store Supre currently calls home, and is expected to open mid-2017.

Aldi’s previous attempts to move into the port city were thwarted by Fremantle council after the supermarket behemoth tried to open a store in Hilton in June last year.

The city knocked back Aldi’s bid to build a supermarket on the old Hilton Fresh site in South Street because it was not considered “sensible urban design”.

At the time, council wasn’t keen on Aldi’s designs because the proposed 1020-square metre supermarket effectively turned its back onto South Street.

“We generally expect buildings to address the main street frontage so as to provide activation, permeability, visual interest, and passive surveillance,” acting mayor Josh Wilson said at the time.

“The opportunity for a lively and welcoming main street environment is lost when buildings turn their ‘backside’ to the front, creating a dull traffic-dominated corridor environment.

“All relevant aspects of the design will be considered by the PSC [Planning Services Committee] in reaching its decision.”

Several shop owners were also against the design because their businesses would have to be bulldozed to make way for the $4.2 million supermarket.

Aldi has been a smash hit since moving to WA, with hundreds of shoppers lining up the freezing cold to be the first into the stores when they opened in Kwinana and Belmont in June.

The German discounter will open 20 stores in WA before the end of 2016, with shops planned for a number of sites across the metropolitan area.

Fremantle Mayor Brad Pettitt welcomed Aldi’s entry to the port city.

“I know there will a lot of Fremantle people who will be excited by the prospect of an Aldi coming in town,” he said.

“The South Fremantle shopping centre is a potentially a good location for it too and it will be a good addition to the retail mix there.” Follow WAtoday on Twitter

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